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Complete Gift & Loyalty System
$39.95/Month

Gift & Loyalty Programs Increase Profits
Everyone knows the advantages that come from having a Gift Card and/or Loyalty Card Program.  Gift cards can increase sales because customers pre-purchase your goods and services, attracting not only the purchaser of the gift card, but also the recipient of the Gift card to your place of business.  Loyalty cards, used correctly, can increase sales by increasing customer visits and patronage through incentive rewards.

At the core of Affinity's technology is the processing engine that allows our customers to implement a fast and secure Gift and Loyalty processing system of their very own, all within a matter of minutes.

A Relationship Centric Approach
A Gift & Loyalty program can significantly increase sales, starting the moment it's implemented.  Affinity goes further by using a "Relationship Centric Approach" to increasing sales and customer retention.  Affinity goes beyond simple Gift and Loyalty processing to offer tools that help you maintain a relationship with your customers.  From targeted emailing to customer polling and surveys, Affinity provides the tools that help you attract more customers and keep them coming back to your store or restaurant, more often.

All the Power Without All The Fuss
The advantages of offering Gift Cards and Loyalty Services is common knowledge for any business, large or small.  Unfortunately, the costs of implementing a secure and flexible system can be prohibitive and the fees associated with many solutions offered today can make the advantages pale when offset against the ongoing costs of using outside solutions or implementing and maintaining an in-house solution.

Affinity Data Services hosted Gift Card and Rewards Processing (Affinity) Software allows you to easily setup and manage your company's own Gift Card and Reward Card processing system.  Affinity allows you to setup a Card Processing System through our easy web interface in a matter of minutes.

Flexible reward triggers, email notification, bulk emailing to customers, clean up actions, customer polling and more make up the tools that allow your company to build lasting relationships with your customers.  Issue Gift cards in unlimited denominations, setup points, purchase, visit milestones for your customers.  Even issue random rewards to your customers at checkout.

Gift & Loyalty Card Processing Made Easy
Affinity allows you to setup your company's very own Gift and Loyalty processing system in a matter of minutes through our easy to use web interface.  If you have a browser connected to the internet, you have everything you need to create and launch a successful Gift & Loyalty Processing System.

Are Plastic Magnetic Stripe Cards Required?
Although using magnetic swipe cards are the preferred method, you can use any type of uniquely identifiable media such as business cards printed using popular label making software or even the customer's phone number or other identifying information that is reasonably unique.  Another solution is to use stock gift cards with unique ID numbers.  Although using magnetic stripe cards provide convenience by simply swiping the card, manually keying in a customer's identifying information is simple enough to do and provides an alternative to businesses on a tight budget.  On the other hand, plastic magnetic swipe cards offer a more professional image to your customers and better security for both you and your customers.

If you choose to use plastic magnetic stripe cards, you can either purchase them through one of our partners or through a source of your own.  If you choose to use cards supplied by a 3rd party vendor, please be sure to ask us for the encoding specification to give to your vendor.

How Does it Work?
Affinity Data Services offers two ways that you can use Affinity:
  • Integrated Point of Sale System - Affinity Data Services offers an easy integration API to 3rd party POS developers.  Check with your POS dealer to see if your POS system is integrated with Affinity.
  • Affinity Popup Software - Affinity Popup Software is a Free stand alone Windows Application that allows you to issue cards, add reward points and validate purchases from a customer's account using any Windows 2000/XP based PC.  You can even run Affinity Popup Software alongside your current Windows based POS application.  Affinity Popup Software will display over top of any running applications using a simple keyboard combination such as CTRL-M.

Requests are received from the POS (Using either an integrated Point of Sale system or the Affinity Popup Software) to process a request against a customer card account.  An example of a request would be to make a purchase using available cash on the customer's account.  Another example would be to award the customer points based on the customer's purchase, visit or some other behavior**.

Easy to Use Web Based Interface

Affinity offers a rich, easy to use Web Based Interface for creating and maintaining your Gift & Loyalty System.  Flexible Triggers, Email Templates, Bulk/Targeted Emailing, Email Notifications, Customer Polling as well as transaction and status reporting are all available from our simple and easy to use interface.

Because Affinity is host based, you can access and manage your system or view reports from anywhere in the world with a browser and an internet connection.

Here's a Partial List of Features

  • Full Emailing Capabilities:

    • Email Customers via events to notify of rewards issued, cards issued, targeted emailing, etc.

    • Email to your company when a reward is issued, cards issued, polls voted on and more.

    • Targeted & Bulk Emailing to your customer list with filtering.

  • Customer Access Page. Customizable to resemble your own website.  Customers can check balance from any browser 24 hrs a day.  Free banner ad for your customers to see on their page.

  • Extensive Reward Triggering.  Issue rewards through flexible triggers based on points earned, visits reached, purchases made and more.  Customizable rewards and email notification to customers and merchant.

  • Online Reporting.  View transaction reports and more from your web browser.

  • Customer Polling.  Send surveys to your customers like this one.  Find out what your customers really think.

 

Affordable Pricing
Try It Free for 30 Days
Try Affinity Services for 30 days with no cost or obligation*.  If you don't think Affinity is increasing your profits or helping you retain your customers, simply do nothing and your account will expire automatically.

Once you're trial is over, simply contact us to keep your account and pay only $39.95 per month.  No contracts or term obligations.  Deactivate your account anytime you wish.

 

 
 

*Affinity Services are free of charge for the trial period including Affinity Popup software.  Magnetic Swipe Cards are not included.  These can be purchased through a vendor of your choice or through us.  You can also trial Affinity for Loyalty processing without the need for plastic cards by using your customer's phone number or other uniquely identifying information manually.  You can also create your own cards using popular software found in most office super stores.
** The level of functionality for rewarding customers is determined by the POS system.  Affinity Popup software allows points to be awarded based only the purchase amount indicated.  Integrated Point of Sale systems typically utilize more of Affinity's functionality.